User growth

Overview of active users across all countries

Active users by country

In this dataset, new users are acquired only in March, and are retained every month. Hence, no churned users or resurrected users when granularity = month.

Since growth is defined as New + Resurrected, we observe a decline in growth as time goes on from Mar to Jun, because there are no new users or resurrected users when granularity = month.

At granularity=week, new users are observed in the first and second week of Mar. In the second week of Mar, both new and retained users (from week. 1) are observed. Subsequently, there are no more new user signups and only retained users at this granularity, which means users come back every week.

Similar to what we observed at monthly granularity, there is a decline in growth as time goes on from Mar to Jun.

At granularity=day, we observe a varying number of retained and resurrected users everyday. Overall, there are a lot more retained users and resurrected users, indicating that there is a relative bigger group of usrs who comes back everyday.

At granularity=day, we can see that growth is negative on some days. This happens when you have more churned users than new and resurrected users.